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Top Ten Ways to Monetize Your Blog Method #10: Sell Technology

Method #10: Sell Technology

 

Many of the technological advances in the blogging world have come about as a result of a blogger needing a way to do something more quickly, more easily, or more completely on their blog. WordPress plug-ins, blog themes, graphics, apps, and the like are all examples of ways inventive bloggers have turned their need into a profitable revenue stream.

You may think that there’s no way you could sell technology because you’re not technologically minded yourself. Not true! Not even Bill Gates does his own coding. Here’s how to identify and create technology tools your market will flip for:

  • Make a list of problems you have. When his wife Jess needed a better way to keep track of her knitting patterns and yarn stash, Casey Forbes started what would soon become a knitting world phenomenon, Ravelry.com. They didn’t intend to create a social site for over a million users; it happened as a byproduct of a problem. You can do the same thing in your own market. What tools do people need to help them accomplish their goals more easily? Write them down.
  • Seek out competition. A little competition is good – it lets you know that there is indeed a market need.
  • Improve on what is. If there’s already a WordPress plug-in for pulling Flickr images into your blog, but it’s not working well for you, figure out what you’d do to make it better.
  • Find a tech hack. Sites like Odesk.com, rentacoder.com, and even Craigslist are great places to find people with the skills you need to make your dream a reality. Read the requirements carefully, and get several bids – and several recommendations!
  • Test, test, test. After you’ve got a solution, try it out on your own site, and ask anyone you can to test it for you as well. Maybe that new plug-in works great on IE but makes Firefox crash; you won’t know unless you test!

 

Once you have a workable “widget” in-hand, take it to the masses. Go to forums, write about it on your own blog, and strut your stuff. The best advertisement is your own blog! You might also give away a copy of your app or plug-in to some other bloggers, asking them to provide you with a testimonial or review on their site.

You don’t have to be a tech whiz to sell your own great device. Instead, you can be the brains behind the operation and pay someone else to do the pixel-pushing and byte-budging.

 

Conclusion

The number of ways to make money through your blog is limited only by your imagination. This short list is just the tip of the iceberg. I hope by reading through these descriptions, the floodgates have been opened and you have a better idea of how you can begin to monetize your own blog.

If  you’ve got an idea that isn’t listed here, all the better! The online world is changing and morphing all the time. Put yourself at the front of the next wave, and you can reap the monetary benefits!

This marketing tip was brought to you buy Master Network Marketer & Top Recruiter Clint Adam. If you are ready to explode your network marketing organization with endless leads calling you? Click Here

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Categories: Marketing Tips

Top Ten Ways to Monetize Your Blog Method #9: Restrict Access to Premium Content

Method #9: Restrict Access to Premium Content

 

We’ve gotten used to thinking that everything online is free. But businesses are learning that while “free” is a great way to drive traffic, it’s not so good for making money. And consumers are learning that while “free” is great for the pocketbook, it’s not always so great in terms of quality. More and more online, people are being asked to pay for “the good stuff,” and you can do the same on your blog.

What can you ask people to pay for?

  • Videos
  • Deeper, more sophisticated content
  • Replays of interviews or Q&A calls
  • Step-by-step tutorials
  • Access to training materials such as worksheets, planning guides, spreadsheets, etc.
  • Audios

 

Here are some hints for offering premium content on your blog:

  • Give a taste. If you’re offering recipes, show an image of the completed dish to encourage people to pay to access the full recipe. If you are selling audios, list a few bullet pointed “takeaways,” or provide a sample of the audio, like iTunes does. Give people an idea of what to expect and they’ll be more likely to want to “pay to play.”
  • Keep it simple. Too many options confuses people, and a confused mind does nothing. Don’t offer too many bells and whistles or packages; just keep it basic, especially at first.
  • Educate people. Particularly if you are in a non-technical field, people may be hesitant to purchase something they think they can get for free. Emphasize the benefits of your material – convenience, quality, exclusivity, etc. Point out how your product is superior to others, or how it will save them time or money.
  • Include testimonials. Give people a reason to trust you, and to say “Yes.”  By including testimonials of satisfied customers on your blog, you can help potential purchasers over the hurdle of making the decision to purchase. Video testimonials are especially effective.

 

There are a number of WordPress plug-ins to allow you to restrict access to certain areas of your WordPress blog – or you can keep things very simple and just password-protect specific posts or areas. In any case, just as a velvet rope at the entrance to the hottest nightclub in town indicates that something good is going on inside, barring entrance to certain areas of your blog will make visitors very curious – maybe curious enough to pay!

This marketing tip was brought to you buy Master Network Marketer & Top Recruiter Clint Adam. If you are ready to explode your network marketing organization with endless leads calling you? Click Here

Categories: Marketing Tips

Top Ten Ways to Monetize Your Blog Method #8: Offer Coaching

As a blogger, you are a position of authority. People come to your site to read about what you have to offer – whether it’s fly fishing, vegan cooking, making money online, or paper crafting. A natural next step for making money is to offer your expertise in a “live” coaching format. Here are some questions you might have about coaching:

Do I have to have any specific certification or education? If you’re an accountant, lawyer, doctor, or even personal trainer, you need to be certified in your particular field. But to hang out your shingle as a coach, no certification is necessary.

Who would come to me? If people are reading your blog, people would pay you to coach them. Not every blog reader will become a coaching client, of course, but a percentage will. That’s why it’s important to build up your readership before you launch your coaching program; the larger your list, the larger your potential coaching client base.

How much should I charge? It really depends on your field, what your competitors are charging, and the format of your coaching program. Typically, the more value you bring to a client and the more pressing their pain points, the higher rates you can charge. If you can help someone lose 20 lbs. in 30 days or make $5000 in a week, you’re going to be able to command more than you could for helping someone plan a beautiful garden.

What format should I use? Coaches have been early adopters of online technologies such as webcasting, teleseminars, and more. With services like UStream, Freeconferencecall.com, and Skype, you can transport yourself virtually to anywhere in the world. Some coaches work strictly via email; it’s going to depend on your market.

 

For beginner coaches, one of the most effective first steps is to offer a low-price, fixed-term (4-6 week), group coaching environment for 6-10 people. You could offer one structured call followed by a Q&A session each week, covering a certain segment of your topic, such as, “Planning your organic garden,” or “Financial planning for retirement.” Use the experience to test your materials and gauge interest and response.

At the end of the time period, evaluate your process and either change things up or offer the same coaching program again. Over time, you’ll be able to better target your offerings and raise your rates as you know – and deliver – exactly what your audience wants.

Some of the most successful Network Marketers have done just this such as; Todd Falcone & David Wood.

This marketing tip was brought to you buy Master Network Marketer & Top Recruiter Clint Adam. If you are ready to explode your network marketing organization with endless leads calling you? Click Here

Categories: Marketing Tips

Top Ten Ways to Monetize Your Blog Method #7: Provide Paid Sponsorships

Many bloggers offer product and service reviews as part of their regular content. As companies want to leverage the power of bloggers, there are more and more opportunities to receive cash or products in exchange for blog mentions or reviews. Basically, you get paid to include a review or other information about the sponsoring company.

Sounds good, eh? Well, there are some guidelines to follow:

  1. Disclose everything. If you’ve been paid to review a product, mention a site, or otherwise plug or promote a company, tell your readers! The trust you create with them is hard to replace and easy to damage. Many bloggers place disclosures in each sponsored post; others create a site-wide disclaimer. In either case, be transparent. (For more information on disclosure statements, go to http://disclosurepolicy.org/)
  2. Have standards. Bloggers of integrity will not promote or give a good review to sub-standard products. If you cannot be honest in your assessment or review, it is not worth the money. Many sponsors will have guidelines regarding how you must talk about their product, site, or service. Pick sponsors who are a good match with your standards.
  3. Don’t overdo it. If every post you put up is a paid sponsorship, your readers may be wondering, “Where’s the beef?” Balance paid content with unpaid content. Also, make sure the sponsorship opportunities you accept are in line with your market. You might get approached by a dating site or – the latest for me – an anti-meat movie. The money may be good, but will your audience resonate with the message?
  4. Be of service. Even in a paid post, you can provide value to your readers. Honest reviews, additional information, hints and tips, and case studies are all great ways to put your own spin and unique value on paid posts.

 

Treat paid opportunities as you would your unpaid content. Make sure it’s valuable to your audience and adds something to their experience. Then you’ll be creating great content AND getting paid for it.

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Top Ten Ways to Monetize Your Blog Method #6: Accept Paid Advertising

While placing Adsense ads or Facebook PPC on your blog can bring you a few dollars, or even a few hundred dollars, a month, many people prefer to sell their blog real estate directly to advertisers. By cutting out the middleman, you can keep more of the profits yourself and keep control over the types of products and services you advertise on your site

When considering opening space for advertising, here are some things to think about:

  • How much will you charge? A good rule of thumb is to see what other blogs in your industry are asking, and price your spots accordingly. Keep in mind that in general, the more traffic (page views and unique visitors) you have, the more your ad space is worth.
  • What kinds of ads will you accept? Will you take any ads, or do you want them to be directly related to your market? If you offer reviews on your site, do you want to refuse to accept ads from sellers of products you might review? What about adult sites or online gaming? What about competitors? Know beforehand what you will accept and what you won’t.
  • Will you create the graphics? If you have to create graphics, then it’s going to take more of your time and energy. But if you don’t, you could end up with – to put it bluntly – lame graphics.
  • How will you charge and accept payment? Paypal is usually sufficient. You can even create recurring payments if someone books for more than one time period at once.
  • Where will you place ads, and what size will they be? Sidebar and leaderboard ads are common. You can google “blog ad sizes” to see what standard sizes you might offer. 

 

Once you’ve made these decisions, create a section on your blog where potential advertisers can click and easily see your rates and requirements, and the next steps for advertising. If the advertisers don’t come, you can approach them directly with your offer of advertising space.

This marketing tip was brought to you buy Master Network Marketer & Top Recruiter Clint Adam. If you are ready to explode your network marketing organization with endless leads calling you? Click Here

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Top Ten Ways to Monetize Your Blog Method #5: Join an Advertising Network

Back in “the day,” you couldn’t visit a website without being accosted with a number of blinkie, flashing, marching-across-the-screen pop-up ads. Yuck! Thankfully, advertising has changed significantly since then. Now, the majority of online ads are text-based or include photos rather than home-drawn neon images.

By joining an advertising network, you can reserve space on your website and allow the networks you join to serve ads directly to your site. Ad networks will then pay you per impression (how many people view your ad) or per click (how many people actually see and click on the ad).

Depending on the network, you can specify the size, shape, and types of ads you deliver. Some of the most common ad networks include:

-Facebook Network Marketing Groups: Network Marketing 101

TribePro:  An in-text ad network that provides links directly in the text of your already-created content.

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The advantages of advertising networks:

  • They’re easy to incorporate into your existing structure
  • Advertisers are brought to you; you don’t have to find them on your own
  • You are paid regularly for work you’ve already created, making it a passive income stream

 

The disadvantages:

  • Pay can be extremely modest unless you have high volumes of targeted traffic (it’s not uncommon to make $.10 – or less! – per day).
  • A chunk of the revenue is taken as a fee-for-service.
  • You don’t have full control over what sites are advertised.
  • You’re encouraging people to click away from your site.

 

Many people find ad networks an easy way to start including advertising on their blogs. As you grow your reader base and traffic, you may want to investigate approaching advertisers directly. But in the meantime, picking up some spare change for doing nothing more than adding a little code to your site might be attractive.

This marketing tip was brought to you buy Master Network Marketer & Top Recruiter Clint Adam. If you are ready to explode your network marketing organization with endless leads calling you? Click Here

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Top Ten Ways to Monetize Your Blog Method #4: Sell Information Products

Information products are digital, audio and video based products, typically delivered electronically via download. Tens of thousands of people make their living online selling “virtual” products in industries as diverse as eldercare, test preparation, Network Marketing, and pet care. If there’s a group of avid people online and you can identify their needs, you can create a product to meet those needs.

Selling information products is a natural extension of blogging. You’re already building your audience and creating information for them, so sometimes creating a product is just a matter of pulling together information you’ve already written or recorded and repackaging it. Here are some of the most common information products:

  • Consolidate blog posts on a certain topic into an eBook. For instance, Mike Dillard’s Magnetic
  • Record a webinar or teleclass. Hold a free call on your topic of choice, record the event, and then sell it as a digital download with a call guide or FAQ sheet. David Wood is the master at this!
  • Record an interview with an expert. Take advantage of someone else’s expertise by interviewing them, recording the conversation, and then marketing the resulting audio to your readers. Bonus: If your interviewee has a rabid fan base of their own, you may be able to capture some of their market’s ears – and wallets!

 

When selling your information products online, you have a variety of delivery options, including:

  • Clickbank.com
  • E-Junkie.com
  • Directly through Paypal or another payment processor

 

Each of these has their advantages and drawbacks, so you may have to do a little bit of research to figure out which is best for you. If you’re new to information marketing, start small – don’t feel like you have to offer all the bells and whistles before you’re making the money to back it up!

 This marketing tip was brought to you buy Master Network Marketer & Top Recruiter Clint Adam. If you are ready to explode your network marketing organization with endless leads calling you? Click Here

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